Dark Funnel campaign

SEP 2018

Initiative Campaigns

Category Testing

Hashtag #darkfunnel #becomeadetective

Description We want to understand where Firefox downloads come from. So far, we know that 30% of Firefox installs come from the official Mozilla website or from known partners. The other 70% come from mystery download sources that we call “the dark funnel”. Some are friendly sites, but others put users at risk of getting old editions, a bad experience or even malicious installs. Help Firefox understand what’s in the dark funnel, by participating in this campaign and spreading the light!

Venue Sai Bhuvaneswari Vidyalaya, N&P school

City Salem

Region Tamil Nadu

Country India

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