We need to send out the message why it is important to have an open location-service, which can be tremendously helpful for other FLOSS projects which can leverage from it (e.g. OSM).
The event will focus on the early-adopter target audience, who already have a good sense of geolocation, maps, traffic-data etc.
We'll break the event in two parts:
The promotion/demonstration of the Mozilla Location Service
Wander around the city with MozStumbler app on the devices
The MozStumbler leaderboard should be a good motivation to keep a healthy competition among the contributors. We also need to plan around the reward model for the contribution stats. Breaking in groups, we can cover a huge part of the city.
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