Spread the word about Firefox OS

DEC 2013

Category Marketing, People, Public Relations, User Engagement

Hashtag #FirefoxOS #MozSRB

Description Serbian Mozilla community is organizing a promotional event about Firefox OS since it has been launched in Serbia.

Venue Town sqare

City Zubotica

Region Severno-Backi

Country Serbia

Community is going to visit few most busiest places where we will have Firefox OS cardboard phone, Firefox OS booth with phones to demo the OS, Firefox OS roll-up banners to attract the people to the booth, few groups of mobilizers who will giveaway Firefox OS flyers and point people to the booth. At the booth beside the phones, people will get promotional materials, flyers and have an option to take a photo with the fox costume at the cardboard phone in order to enter the prize competition which winners will be later announced on our Facebook and Twitter page.

Event is going to be on the main city square, near to Telenor store, around 30m, so we will point people to Telenor store if they are interested in buying a Firefox OS phone.

We will have local press coverage from TV stations to local Internet portals.